"Europe from its most beautiful side"

Neues Schloss, or the New Castle of Baden-Baden is one of the last remaining castle residences in Germany.  With orgins in the late 14th century, this historical monument was built and occupied by the Margraves of Baden until it's sale to the Al-Hassawi Group in late 2003.

The Late Mubarak Abdul-Aziz Al-Hassawi, as Chairman of the Al-Hassawi Group, recognized its development potential within his first visit to the property. Although overgrown and dilapidated site he could see its potential and considered the New Castle of Baden-Baden “an outstanding property of European dimensions.  We consider Baden-Baden and the location of this building a wonderful place... I am delighted that my family and my Group of Companies can make a contribution towards preserving for posterity such an important cultural monument in Germany and that we will be able to put it to a new use.“

Recognizing the historical importance of the Monument and the lovely city of Baden Baden, he proclaimed that "Baden-Baden is a marvellous town with incomparable architecture in a beautiful, green setting. Baden-Baden is Europe from its most beautiful side!"

Following in her father's path, Mrs. Fawzia Mubarak Abdul-Aziz Al-Hassawi took over the development of the Neues Schloss project on behalf of the Al-Hassawi Group.  She has been working diligently with international design firms and spa consultancies to create a viable plan for the Castle and Gardens.  The project is a complicated one since it involves refurbishing an ancient building and redesigning it for the role of a modern 5 star luxury hotel and spa.  This involves preserving and upgrading the old buildings and integrating them with the new structures in a way that preserves the style and elegance of the Castle.

Throughout the design and development process, the Al-Hassawi Group has worked tirelessly to upgrade and maintain the structural soundness of the Castle buildings that range from 200 to 1000 years old.  The Castle and Gardens are under the daily care and supervision of a team of local professionals who live on the grounds and tend to all of its requirements.

Mrs. Al-Hassawi states that “the project New Castle Baden-Baden ranks very high among our international enterprises; we will preserve, refurbish and protect the building and the gardens. With the help of a new concept of utilization, we will turn the complex in yet another jewel of Baden-Baden. We work very hard to achieve this aim”

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